It is obviously a good idea to try and discern the value of your company as objectively as possible. There are various evaluation methods. Combine these methods to consider every aspect.
What is the value of your company ?
It will be very tempting to only consider the highest valuation. After all, your company is your baby... And then, it is also your nest egg... But bear in mind that the price you may receive from the transaction will be the result of a negotiation with a seller who will invariably be pulling in the opposite direction, and who will have their limits.
What are the entrepreneur's resources ?
In most cases, the buyer will have limited resources and must consider the company's profitability so that they can repay their loan ... So be realistic.
Define the conditions precedent and the payment terms precisely.