Writing a business plan

Although there is no fixed structure for the preparation of a business plan, it may be useful to use a model as a basis to make sure that you don't forget anything.  Adapt it to the specificities of your company.

The 10 essential points that must be covered in a business plan

Regardless of the order and headings, these 10 essential points must be covered in every good business plan :

• The management team  
• The commercial offer and its suitability to market needs 
• The current state and likely evolution of the market and the environment 
• The long-term vision and targets 
• The sales and marketing strategy
• The way the company will deliver its products or services
• The administrative organisation 
• The financial plan and financing methods 
• Missing resources: team, partners, money, etc. 
• The key factors for success

And if you would like a dynamic tool, it is useful to know that 1819 has specially developed a tool dedicated to the design of a business plan which will help you for free, and will support you in the creation process to maximize your chances of success: www.monbusinessplan.brussels.